Running a business is a big endeavor as there are so many things to think about and take care of and some days it may feel like you will never be able to get everything done. No matter whether your run a business that has thousands of employees or whether you are a one-man business it seems like there is never enough hours in a day.
Why not take some of the stress off of yourself by using promotional items, it is a good idea to pick items that can be easily associated with your business or company. For instance, if your business is a house cleaning service, you may want to think about buying a calendar that has special house cleaning tips written all over it. If your business is a health equipment business using a pedometer as a promotion item is a good fit.
Many of the items listed (T-shirt, ball cap, key ring etc.) above though are appropriate no matter the line of business you are in because they are items people like and use. This means they are functional and functionality is the key criterion for selecting a good promotional item. People love getting something for free but if it is something they don’t have a need for, or do not know what it is, they will not feel excited and use the freebie.
You want people to wear and use your promotional items because that is where the FREE marketing comes in. Whenever someone wears a T-shirt that has your name and logo printed on it, they are marketing your business. You know what is really cool is how many businesses or companies actually have customers buy their T-shirts and when they wear them they kind of get a double bang for the buck. They made money on the T-shirt and that T-shirt is marketing them every time it is worn.
Another thing to keep in mind when selecting promotional items is quality. Many people tend to equate the quality of the promotional items they receive from you with the quality of your business. If they receive a promotion item, like an umbrella, that doesn’t open easily or turns inside out every time the wind blows, they will not be satisfied with you or your business. So, the moral of this story is to buy the highest quality promotional items your budget will allow.
One last thing to think about is what you are going to have printed on your promotional items. Typically the name of the business and logo are printed on promotional items. Remember to have the logo printed to be larger than the name of the business and that the lettering is a color people can see. If they can’t it, it isn’t marketing.